Let’s start here. Loyalty Ova Love was fire. He talks about pouring into folks that fucked him over and still kept it moving. That is real life for a lot of us. The feeling is heavy and the beat knocks.

What he dropped this week

• Two songs in two days. One sounds like a clear shot at Moneybagg Yo. He is not hiding the smoke.
• He brought receipts too. A split screen clip lining up an old Finesse freestyle with a Moneybagg verse. Same cadence. Same pockets. You be the judge.

The antics

He is funny. That is part of the draw. The faces, the one liners, the timing. He knows how to keep a room. He goes live at wild hours and turns regular updates into shows. He talks contracts on camera. He calls for fades like it is nothing. Blogs eat that up because it is instant content. Labels hate it because every phone call becomes a headline. Fans are split. Half say speak your truth. Half say log off before you crash the bag.

The energy behind it

This is bigger than jokes. There is Memphis politics, old team tension, money talk, legal pressure, a chip that never left the shoulder. Streaming rewards chaos. Algorithms push clips that force people to pick a side. A comedian streak keeps him viral. A street posture keeps the crowd on edge. That mix can read like a crashout in public even when the music lines up in private.

My take

I am here for it. All of it. Stand on business all 2026. In the words of Charlamagne, who gives a fuck about the truth when the lie is more entertaining. If it turns into classic records, good. If it is pure mess, I am still watching. That is the internet.