Everywhere you scroll, somebody’s “doing the work” with a ring light and an affiliate link. I’m pro-therapy, pro-growth, pro-boundaries. But the timeline turned recovery into a brand, and now the language of healing is the new clout pack.

The Vibe

We swapped barbershop honesty for buzzwords. Folks weaponize “boundaries” to dodge accountability, call ghosting “nervous system regulation,” and sell ebooks about “soft life” from hard lies.

The Tell

• Performance: Every “lesson” ends with a funnel.
• Spin: Hurting people, but captioning it as growth.
• Cosplay: Therapy-speak with no therapist.

The Price

Real people with real pain stop trusting real help. We meme what needs medicine, and clap for confessionals that never change behavior.

Bottom line: Healing is quiet. Discipline is boring. Internet rehab ain’t either.